Browse Definitions :

SEO

Definitions related to search engine optimization, including definitions about SEO and words and phrases about bots, spiders, organic traffic and all areas of search engine marketing (SEM).

ABO - WHI

  • above the fold - Above the fold, as it applies to Web design, is the portion of a Web page that is visible in a browser window when the page first loads.
  • affiliate marketing - Affiliate marketing is a performance-based marketing strategy in which one company pays another for referred business.
  • Alexa Internet - Alexa Internet, often referred to simply as Alexa, is a Web traffic information, metrics and analytics provider.
  • Alexa Top Sites - Alexa Top Sites is an Amazon Web Service (AWS) that provides lists of the highest-performing websites according to Alexa Traffic Rank algorithm.
  • Alexa Web Information Service (AWIS) - Alexa Web Information Service (AWIS) is a subscription-based service that makes it possible for developers to access Alexa Web traffic data for inclusion in their XML-based websites and applications.
  • anchor text - Anchor text is the clickable words and characters in a hyperlink.
  • Betteridge's law (of headlines) - Betteridge's law (of headlines) is an adage that states "Any headline that ends in a question mark can be answered by the word no.
  • black hat link building - Black hat link building is techniques used to drive traffic to a website by exploiting website loopholes, enabling a site to rank higher than it should through organic search means.
  • black hat SEO - Black hat SEO is a type of unscrupulous search engine optimization tactic used to raise a website's search engine results page (SERP) ranking illegitimately or lower the ranking of a competitor's site.
  • Boolean operator - Boolean operators are a common type of search operator, sometimes referred to as a search parameters, which are characters or strings of characters – including words and phrases – that are used in a search engine query to narrow the focus of the search.
  • Click to Tweet - Click to Tweet is a website that automatically generates links for users to share content through their own Twitter accounts.
  • clickbait - Clickbait is a negative term that describes links to frivolous content whose only goal is to improve the original web page's clickthrough rate.
  • content farm (content mill) - A content farm, also called a content mill, is a Web site whose content is written for search engine bots instead of human readers.
  • custom domain name suffix (custom TLD) - A custom domain name suffix, or custom TLD, is a top-level domain (TLD) name that belongs to a single organization.
  • dark social - Dark social is a term used by marketers and search engine optimization (SEO) specialists to describe website referrals that are difficult to track.
  • dot com disclosures (.com disclosures) - The dot com disclosures are the Federal Trade Commission's guidelines for applying its regulations to online marketing activities.
  • Facebook group - A Facebook group is a page created for an organization or business to promote activities.
  • Facebook Insights - Facebook Insights is Facebook's version of web page analysis, which allows a user to keep track of information such as page views, unique views, fan statistics, wall posts, video and audio plays, photo views, and so on.
  • gaming the system - Gaming the system is manipulation or exploitation of the rules designed to govern a given system in an attempt to gain an advantage over other users.
  • Google (the company) - Google is a multinational, publicly-traded organization built around the company's hugely popular search engine.
  • Google Adsense - Google AdSense is a program in which enterprises can display Google advertisements on Web sites and earn revenue from hits that generate traffic for the Google search engine s.
  • Google Analytics - Google Analytics is a free Web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes.
  • Google Analytics dashboard - The Google Analytics dashboard is a user interface to the company’s Web analytics product.
  • Google Base - Google Base is an online database and free Web publishing service provided by Google that allows users to upload their own content.
  • Google My Business - Google My Business is a free online business listing service that is integrated with the Google search engine.
  • Google Trends - Google Trends is a free service provided by Google that displays how often specific keywords, subjects and phrases have been searched for on Google over a period of time.
  • Googlebot - Googlebot is the web crawling software search bot (also known as a spider or webcrawler) that gathers the web page information used to supply Google search engine results pages (SERP).
  • inbound link - An inbound link (also referred to as a back link) is a hyperlink on a third-party web page that points to a web page on �your site.
  • keyword (in SEO) - A keyword is a term chosen to describe the content of a web page.
  • keyword density - Keyword density is the percentage of incidences of a given keyword on a web page relative to the total word count on that page.
  • keyword stuffing - Keyword stuffing is the practice of inserting a large number of keywords into Web page content and meta tags in the attempt to artificially increase the page's ranking in search results.
  • link farm - A link farm is a website (or a group of websites) created only for the purpose of increasing the link popularity of another site by increasing the number of incoming links.
  • linkbaiting - Linkbaiting is the practice of crafting content that is designed to compel people who view it to link to it.
  • listicle - A listicle is an index whose point items are supplemented with additional related commentary.
  • long-tail keywords - Long-tail keywords, in the context of advertising and SEO, are detailed keyword phrases that a potential customer might use to search online when ready to purchase.
  • meta description tag - A meta description tag is the snippet of HTML code that belongs inside the header of a web page.
  • metadata - Metadata is data that describes other data.
  • microdata - Microdata is a type of specification language that is embedded within HTML content to improve machine readability, annotate elements and analyze web pages.
  • migration - In information technology (IT), migration is the process of moving from the use of one operating environment to another operating environment that is, in most cases, thought to be a better one.
  • native advertising - Native advertising is the integration of marketing content with a website in such a way that it is not distinct from the rest of the site in terms of its content, format, style or placement.
  • NCR (no country redirect) - An explanation of the NCR (no country redirect) search parameter.
  • newsjacking - Newsjacking is the practice of aligning a brand with a current event in an attempt to generate media attention and boost the brand's exposure.
  • nofollow - Nofollow is a meta tag that can be added to a site’s robots.
  • organic search results - Organic search results are the listings on a search engine results page (SERP) that appear because of factors such as relevance to the search term rather than because of search engine marketing (SEM) or trickery.
  • page authority (Web page authority) - Page authority, in search engine optimization (SEO), is the value a search engine assigns a Web page.
  • PageRank - PageRank (PR) is Google’s main method of ranking web pages for placement on a search engine results page (SERP).
  • phantom page - A phantom page is a Web page that is optimized for search engines rather than for humans.
  • Project Owl - Project Owl is an endeavor by Google to try to reduce the amount of fake news and hate speech from showing in its search results.
  • proximity operator - A proximity operator is a character or word used to narrow search engine results by limiting them to those that have query keywords placed within a specific number of words in the content.
  • pull marketing - Pull marketing is an approach designed to draw customers to a brand through search engine optimization (SEO) and other non-intrusive methods.
  • push advertising - Push advertising is the traditional marketing approach, in which promotional material is presented to large groups of people through channels including flyers, magazines, television, radio and billboards.
  • RankBrain - RankBrain is an artificial intelligence (AI) component of Google's Hummingbird search algorithm that uses machine learning to improve the way Web pages are positioned in search engine results pages (SERP).
  • search engine - A search engine is a program that gathers information (web pages) in a database and provides relevant results to user keyword queries.
  • search engine marketing (SEM) - Search engine marketing (SEM) is an approach to advertising that helps companies' content rank higher in search engine queries.
  • search string - Search strings are sequences of characters and words used to find files and their content, database information and web pages.
  • semantic search - Semantic search is an approach to locating information on the internet in which programming predicts context for a query.
  • SEO (search engine optimization) - Search engine optimization (SEO) is an area of website development that seeks to improve the way content is ranked by search engines.
  • snackable content - Snackable content is website content that is designed to be easy for readers to consume and to share.
  • social search engine - A social search engine is an enhanced version of a search engine that combines traditional algorithm -driven technology with online community filtering to produce highly personalized results.
  • URL shortener - A URL shortener is a Web site that will create a short Uniform Resource Locator (URL) or Web page address from a long one so that the short version, which is easier to remember and enter, can be used instead.
  • vanity URL (vanity uniform resource locator) - A vanity uniform resource locator is a truncated URL that extends an organization's brand.
  • vertical search engine - A vertical search engine is a search engine that is dedicated to a particular area of focus.
  • voice SEO - Voice SEO is the optimization of keywords and keyword phrases for searches through voice assistants.
  • white hat link building - White hat link building strives to drive traffic to a website through search engine optimization techniques, such as relevant linking to other, relevant content that enhances users' experience, generation of quality content and more.
  • white hat SEO - White hat SEO is the body of approved search engine optimization tactics designed to increase a website's position on a search engine results page (SERP).

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