Storage and Data Mgmt

Deterministic and probabilistic are opposing terms that can be used to describe customer data and how it is collected. Deterministic data is also referred to as first party data. Probabilistic data is information that is based on relational patterns and the likelihood of a certain outcome.

Data activation is a marketing approach that uses consumer information and data analytics to help companies gain real-time insight into target audience behavior and plan for future marketing initiatives.

Progressive profiling is a marketing technique that involves gradually collecting information about leads, or prospective customers, with iterative releases of forms asking questions intended to advance the sales cycle.

A data scientist is a professional responsible for collecting, analyzing and interpreting extremely large amounts of data. The data scientist role is an offshoot of several traditional technical roles, including mathematician, scientist, statistician and computer professional.

FileMaker is a relational database application in which an individual may design -- and easily share on the Internet -- a database file by starting with a blank document or implementing ready-made and customizable templates.

Compliance as a Service (CaaS) is a cloud service service level agreement (SLA) that specified how a managed service provider (MSP) will help an organization meet its regulatory compliance mandates.

A storage area network (SAN) is a dedicated high-speed network or subnetwork that interconnects and presents shared pools of storage devices to multiple servers.

An incremental backup is a type of backup that only copies data that has been changed or created since the previous backup activity was conducted.

The 3-2-1 backup is a reliable recovery methodology for ensuring that data is protected adequately and backup copies of the data are available when needed.

Data deduplication -- often called intelligent compression or single-instance storage -- is a process that eliminates redundant copies of data and reduces storage overhead.

Data reduction is the process of reducing the amount of capacity required to store data.

Data archiving migrates infrequently used data to low-cost, high-capacity archive storage for long-term retention.

FileMaker is a relational database application in which an individual may design -- and easily share on the Internet -- a database file by starting with a blank document or implementing ready-made and customizable templates.

Database normalization is intrinsic to most relational database schemes. It is a process that organizes data into tables so that results are always unambiguous.

T-SQL (Transact-SQL) is a set of programming extensions from Sybase and Microsoft that add several features to the Structured Query Language (SQL), including transaction control, exception and error handling, row processing and declared variables.

A content management system (CMS) is an application program for creating and managing digital content in a collaborative environment.

Copypasta is a chunk of text that is repeatedly copied and pasted until it proliferates across the Web, gaining meme status.

Cloud content management is the process of collecting, delivering, retrieving, governing and managing information within a cloud-based hosting environment.

A storage area network (SAN) is a dedicated high-speed network or subnetwork that interconnects and presents shared pools of storage devices to multiple servers.

File Transfer Protocol (FTP) is a client-server standard used to transfer files between computers over the Internet using control and data channels.

DHCP (Dynamic Host Configuration Protocol) is a network management protocol used to dynamically assign an Internet Protocol (IP) address to any device, or node, on a network so they can communicate using IP.

A PCIe SSD (PCIe solid-state drive) is a high-speed expansion card that attaches a computer to its peripherals.

An SSD (solid-state drive) is a type of nonvolatile storage media that stores persistent data on solid-state flash memory.

Pure Storage is a provider of enterprise data flash storage solutions designed to substitute for electromechanical disk arrays.

A storage area network (SAN) is a dedicated high-speed network or subnetwork that interconnects and presents shared pools of storage devices to multiple servers.

Network-attached storage (NAS) is dedicated file storage that enables multiple users and heterogeneous client devices to retrieve data from centralized disk capacity.

High availability (HA) is the ability of a system or system component to be continuously operational for a desirably long length of time.