Browse Definitions :
Reference

Learning Path: CRM (Customer Relationship Management)

Give yourself a quick tutorial in customer relationship management by reading this series of related definitions in sequence. If you would like to view these definitions in a pop-up window, right-click your mouse and select "view in new window".

CRM (customer relationship management) is an information industry term for methodologies, software, and usually Internet capabilities that help an enterprise manage customer relationships in an organized way.

Basic Ideas
customer relationship management - business intelligence - customer relationship analysis - collaborative CRM - hosted CRM


Becoming Smarter about the Customer
intellectual capital - data mining - OLAP - knowledge base - knowledge worker - knowledge management - data mart - data warehouse - CRM analytics - RFM analysis - clickstream analysis


Recognizing and Adapting to the Customer
customer life cycle - customer valuation - personalization - customer segmentation - Digital Silhouettes


Talking to the Customer
call center - help desk - contact center - Automatic Call Distributor - customer-facing - collaborative browsing - customer-managed relationship - online transaction processing - Customer Information Control System


Marketing to the Customer
one-to-one marketing - permission marketing - viral marketing - multichannel marketing - buzz marketing - database marketing - marketing encyclopedia - Web marketing and advertising terms

View other topics for self-study by visiting our Guide to the Learning Paths .

This was last updated in January 2006

Start the conversation

Send me notifications when other members comment.

Please create a username to comment.

-ADS BY GOOGLE

File Extensions and File Formats

SearchCompliance

  • risk management

    Risk management is the process of identifying, assessing and controlling threats to an organization's capital and earnings.

  • compliance as a service (CaaS)

    Compliance as a Service (CaaS) is a cloud service service level agreement (SLA) that specified how a managed service provider (...

  • data protection impact assessment (DPIA)

    A data protection impact assessment (DPIA) is a process designed to help organizations determine how data processing systems, ...

SearchSecurity

  • cybersecurity insurance (cybersecurity liability insurance)

    Cybersecurity insurance, also called cyber liability insurance or cyber insurance, is a contract that an entity can purchase to ...

  • phishing

    Phishing is a form of fraud in which an attacker masquerades as a reputable entity or person in email or other communication ...

  • cybercrime

    Cybercrime is any criminal activity that involves a computer, networked device or a network.

SearchHealthIT

SearchDisasterRecovery

  • business continuity plan (BCP)

    A business continuity plan (BCP) is a document that consists of the critical information an organization needs to continue ...

  • disaster recovery team

    A disaster recovery team is a group of individuals focused on planning, implementing, maintaining, auditing and testing an ...

  • cloud insurance

    Cloud insurance is any type of financial or data protection obtained by a cloud service provider. 

SearchStorage

  • NVMe over Fabrics (NVMe-oF)

    NVMe over Fabrics, also known as NVMe-oF and non-volatile memory express over fabrics, is a protocol specification designed to ...

  • logical unit number (LUN)

    A logical unit number (LUN) is a unique identifier for designating an individual or collection of physical or virtual storage ...

  • CIFS (Common Internet File System)

    CIFS (Common Internet File System) is a protocol that gained popularity around the year 2000, as vendors worked to establish an ...

Close