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Businesses can achieve 360-degree customer view using AI
AI can be a powerful tool to analyze large amounts of customer data and improve CX. Here are some areas in which AI can be of assistance in your organization.
More Highlights
- Oracle CDP moves beyond marketing data
As digital advertising and marketing leaders dig in on the importance of the CDP, others aren't so sure they need yet another tool to support and secure customer data.
- Salesforce search about to get smarter with Einstein AI
Salesforce will add Einstein AI to its cloud search functionality in hopes of better assessing context, personalization and reducing false hits for end-user queries.
- How can customer relationship metrics benefit CX?
Companies often look at customer relationship metrics to determine how customers feel about a brand. Here are examples of how to obtain and use information to qualify customer relationships.
Definitions
- Adobe Experience Platform
Adobe Experience Platform, formally known as Adobe Cloud Platform, is a suite of customer experience management (CEM) services and tools.
- social media influence
Social media influence is a marketing term that describes an individual’s ability to affect other people's thinking in a social online community.
- headless commerce (headless e-commerce)
Headless commerce, also called headless e-commerce, is a platform architecture that decouples the front end of an e-commerce website with the back end.
Browse CustomerExperience Topics
Customer data
Customer data management includes monitoring data integrity, privacy and security for CRM platforms, and for some organizations, separate customer data platforms, while maintaining updated, compliance customer records across sales, marketing service and e-commerce operations.
Recent Definitions
- Adobe Experience Platform
Adobe Experience Platform, formally known as Adobe Cloud Platform, is a suite of customer experience management (CEM) services and tools.
- social media influence
Social media influence is a marketing term that describes an individual’s ability to affect other people's thinking in a social online community.
- identity resolution
Identity resolution is a data management process that links a customer's online behavior to their unique identity by gathering different data sets and identifying non-obvious relationships.
Highlights
- Businesses can achieve 360-degree customer view using AI
- Oracle CDP moves beyond marketing data
- Salesforce search about to get smarter with Einstein AI
More Customer data Topics
Back to TopCX
Customer experience management fosters inbound marketing, sales automation, service and repeat business. Read the latest technology news, information and best practices to shape your customer experience strategy.
Recent Definitions
- Adobe Experience Platform
Adobe Experience Platform, formally known as Adobe Cloud Platform, is a suite of customer experience management (CEM) services and tools.
- account-based experience (ABX)
Account-based experience (ABX) is a methodology in which separate teams in an organization work closely with one another to ensure all brand interactions are focused on the end user.
- customer experience (CX)
Customer experience (CX) is the sum total of customers’ perceptions and feelings resulting from interactions with a brand’s products and services.
Highlights
- Businesses can achieve 360-degree customer view using AI
- Oracle CDP moves beyond marketing data
- How can customer relationship metrics benefit CX?
More CX Topics
- Customer engagement
- Customer experience best practices
- Customer journey mapping
- Customer loyalty and retention
- Customer success management
- Social media customer experience
- Voice of the customer
CRM
Customer relationship management (CRM) platforms remain the foundation of sales and service for most businesses. See how this mature technology is adapting to the era of customer experience management.
Recent Definitions
- Salesforce Blockchain
Salesforce Blockchain is a distributed ledger platform designed for customer relationship management (CRM).
- Salesforce.org
Salesforce.org is a social enterprise from American based cloud computing company Salesforce.com that delivers technology, grants and volunteering programs to nonprofit and educational organizations.
- point of sale platform
A point of sale platform is software that supports the completion of a retail transaction.
Highlights
- Oracle CDP moves beyond marketing data
- Salesforce search about to get smarter with Einstein AI
- How can customer relationship metrics benefit CX?
More CRM Topics
- CRM careers and certifications
- CRM strategy and implementation
- Microsoft Dynamics CRM
- Oracle CRM
- Salesforce CRM
- SAP CRM
Customer service
Customer service strategy drives customer service technology purchasing. Learn how customer service and support team leaders create customer experiences that drive loyalty and retention, serving their customers on a variety of platforms and channels.
Recent Definitions
- booking engine
A booking engine is a software as a service (SaaS) application used by hospitality businesses to provides guests with the opportunity to reserve a property online. In computer programming, an engine is a program that performs a core or essential function for other programs.
- call center
A call center is a centralized department to which phone calls from current and potential customers are directed.
- Salesforce Customer 360
Salesforce Customer 360 is a cross-cloud customer data platform used to improve the consistency and collaboration among B2C marketing, commerce and service applications.
Highlights
- Salesforce search about to get smarter with Einstein AI
- Nectar launches Customer Experience Assurance platform
- Evolving contact center services reshape engagement strategies
More Customer service Topics
- AI for customer service
- Contact center management
- Contact center software and applications
- Customer self-service
- Omnichannel customer service
DX
Digital experience platforms bring together content, data, marketing and AI to bring products and services to life in online environments, regardless of the device a customer uses. Read up on how forward-thinking brands use customer experience platforms to get the edge on competitors.
Recent Definitions
- audio content
Audio content is any type of published material or information that is consumed through listening.
- autoresponder
An autoresponder is a computer program that automatically sends an email, SMS or a series of emails to a contact list subscriber based on time or event triggers.
- customer communications management (CCM)
Customer communications management (CCM) is the administration of outbound communications to customers that includes the creation, delivery and storage of all types of communications.
Highlights
- The art and science of digital experience management strategies
- To predict customer buying behavior, stop, look, listen, analyze
- Customer personalization relies on tools, tactics, metrics
E-Commerce
E-commerce, a growing extension of marketing automation and sales automation, drives sales by closing the deal through automated payments via e-commerce platforms. Here, find the latest news and strategies for deploying e-commerce business.
Recent Definitions
- headless commerce (headless e-commerce)
Headless commerce, also called headless e-commerce, is a platform architecture that decouples the front end of an e-commerce website with the back end.
- market basket analysis
Market basket analysis is a data mining technique used by retailers to increase sales by better understanding customer purchasing patterns.
- point of sale platform
A point of sale platform is software that supports the completion of a retail transaction.
Highlights
- SAP Product Content Hub underpins CX initiatives in C/4HANA
- 7 ways to improve your retail sales
- Target glitch pits e-commerce vs. POS customer experience
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Back to TopMarketing automation
Increasingly sophisticated digital marketing platforms drive inbound marketing and create initial and repeat sales, sometimes without human interaction. We cover the latest digital marketing tools and techniques, driven by marketing automation software.
Recent Definitions
- progressive profiling
Progressive profiling is a marketing technique that involves gradually collecting information about leads, or prospective customers, with iterative releases of forms asking questions intended to advance the sales cycle.
- cinemagraph
A cinemagraph is an image that combines still photography with active video to create a picture that contains a small moving element while the rest is frozen.
- audio content
Audio content is any type of published material or information that is consumed through listening.
Highlights
- Oracle CDP coming in CX Unity, along with video cloud
- HubSpot Marketplace updated to get free CRM users to buy apps
- Humor in marketing can engage, retain customers
More Marketing automation Topics
Back to TopCRM for sales
Sales automation and other sales technology open the door to new potential revenue, especially when paired with AI and other cloud customization tools that can personalize content and choose the next-best action to move sales along. Read about the latest sales technology tools driving bottom line benefits.
Recent Definitions
- TAM SAM SOM
TAM SAM SOM is a set of acronyms used to quantify the business opportunity for a brand in a given market.
- sales automation tools
Sales automation tools relieve sales agents of tasks that take them away from interacting with current and potential customers.
- point of sale platform
A point of sale platform is software that supports the completion of a retail transaction.
Highlights
- Upselling customers adds ROI gold to contact center channels
- RollWorks updates its account-based marketing platform
- Marketing, sales tighten in LinkedIn Sales Navigator features update