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What Salesforce's CloudCraze acquisition means for customers

CloudCraze president calls the acquisition by Salesforce 'a huge win' for its customers and for Commerce Cloud customers, with the capability of selling B2C and B2B on one platform.

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  • Salesforce Solution Architect

    A Salesforce Solution Architect is someone who has been certified for demonstrating the capabilities to build and design solutions across Salesforce platforms.

  • customer journey map

    A customer journey map is a diagram or several diagrams that depict the stages customers go through when interacting with a company, from buying products online to accessing customer service on the phone to airing grievances on social media.

  • Salesforce DX

    Salesforce DX is a Salesforce product in the App cloud that allows users to develop and manage Salesforce apps throughout the entire platform in a more direct and efficient way.

Browse Salesforce Topics

BI/Customer Data Management

Increasingly, companies know they need data to make informed business decisions. But getting actionable data in real time can be problematic. Getting access to data that they can make sense of quickly enough and that they can act on in a timely manner is easier said than done. This kind of data insight requires that data is accurate and up to date, well-integrated from various departments, and digestible even for the business side. This requires business intelligence software as well as strategies to make customer data actionable. Tools like the Salesforce Analytics Cloud, as well as the IoT Cloud, are designed to help executives digest data points and take action, directly from the user interface they are working in, in real time. This topic area covers tools in the Salesforce platform such as Salesforce Wave and the IoT cloud and how they enable data visualization and practical customer data analytics. This topic also covers various third-party business intelligence tools and how they integrate with Salesforce – or don’t and how they enable this pursuit of real-time, actionable data.

Recent Definitions

  • predictive analytics

    Predictive analytics is a form of advanced analytics that uses both new and historical data to forecast activity, behavior and trends.

  • customer journey map

    A customer journey map is a diagram or several diagrams that depict the stages customers go through when interacting with a company, from buying products online to accessing customer service on the phone to airing grievances on social media.

  • Salesforce DX

    Salesforce DX is a Salesforce product in the App cloud that allows users to develop and manage Salesforce apps throughout the entire platform in a more direct and efficient way.


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Customer Experience

Customer experience management is a key area for the Salesforce platform, from mobile CRM for sales reps to the new Lightning UI in various applications to technologies to improve customer service via the Service Cloud. It involves understanding sales, service and marketing from the customer point of view and using all data available to enhance that customer experience. As companies try to gain competitive edge in the marketplace, customer experience management (CEM) is critical to those efforts. This section covers the Salesforce tools and strategies to manage customer experience. From the Sales and Service Cloud to the Marketing Cloud, this topic explores how companies are using Salesforce, and third-party tools, to enhance and manage customer experience. This topic explores how companies are using mobile devices, social platforms and collaboration tools like Chatter to gauge customer sentiment and help customers have a better customer experience. We also explore tools like social media monitoring, contact center infrastructure and omnichannel experience strategies to manage customer experience.

Recent Definitions

  • customer experience management (CEM or CXM)

    Customer experience management (CEM or CXM) is the collection of processes a company uses to track, oversee and organize every interaction between a customer and the organization.

  • virtual agent (intelligent virtual agent or virtual rep)

    A virtual agent (sometimes called an intelligent virtual agent, virtual rep or chatbot) is used to describe a program based in artificial intelligence (AI) that provides automated customer service.

  • social CRM

    Social CRM, or social relationship management, is customer relationship management and engagement fostered by communication with customers through social networking sites, such as Twitter and Facebook.


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Marketing Automation Software

As companies grow and expand their customer bases, marketing automation software and strategies are designed to help companies achieve scale and operate more efficiently in their marketing campaigns. Marketing automation software can help you target and segment your audiences and personalize messaging based on their profiles and preferences. Marketing software can automate the formerly manual, painstaking processes of creating copy, segmenting audiences and personalizing campaigns – without errors. Marketing automation software can help marketing departments achieve this at scale. Salesforce marketing automation, with the Marketing Cloud and Pardot, also enables companies to better understand their audiences through visual tools like customer journeys a, which enable companies to map out how to take action with customers following a campaign or other interactions.

Recent Definitions

  • Eloqua

    Eloqua is a platform for automation of enterprise-level electronic marketing, offered by Oracle.

  • Pardot

    Pardot is a software as a service (SaaS) marketing automation platform by SalesForce offering email automation, targeted email campaigns and lead management for B2B sales and marketing organizations.

  • Marketo

    Marketo is a platform for the automation of marketing activities; the platform is designed for medium-sized businesses.


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Sales Management Software

Today’s sales teams need various tools to increase sales performance. Sales teams need greater automation and discipline in their processes. With more automation of workflows and alerts, lead management tools and other Salesforce automation software, sales reps can be more effective and boost sales revenue; they can also target a more appropriate, revenue-generating customer base. This topic explores how sales reps can better understand their prospects and leads in the pipeline and take action based on the insights they gain from sales management tools. Tools like the Salesforce Sales Cloud, Salesforce Wave, as well as third-party tools that integrate with Salesforce can help sales teams get a handle on their customer bases and become more efficient and revenue-generating. This topic discusses sales enablement software tools as well as the best practices and strategies that sales teams should employ to streamline sales processes, manage leads and use data to boost sales performance. Learn how tools like the Salesforce Sales Cloud and other tools in the Salesforce platform enable companies to better understand their pipelines and customers and take action. Sales management software, paired with best practices, can help sales teams identify the right prospects, nurture them and convert them into customers and retain them by understanding their needs throughout the customer journey. Learn how automation, alerts, workflows, visualization and other tools can augment sales processes and boost productivity and revenue. Get information on the Salesforce Sales Cloud and how it can help sales teams automate formerly manual tasks and gain better insight into their prospects and customers.

Recent Definitions

  • cross-sell

    Cross-sell is a marketing term for the practice of suggesting related products or services to a customer who is considering buying something.

  • sales funnel

    A sales funnel, also called a purchase funnel, is the visual representation of the customer journey, depicting the sales process from awareness to action.

  • is a cloud computing and social enterprise software-as-a-service (SaaS) provider based in San Francisco. It was founded in March 1999, in part by former Oracle executive Marc Benioff.


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Careers and Education

This section offers the latest information, strategies and advice for anyone looking to start a Salesforce career or those looking to advance in Salesforce-related job. Find opportunities for Salesforce practitioners to cultivate connections within the Salesforce community and exchange advice, as well as news and tips on practical skills, such as Lightning development and Salesforce platform implementation advice.

Recent Definitions

  • Salesforce Solution Architect

    A Salesforce Solution Architect is someone who has been certified for demonstrating the capabilities to build and design solutions across Salesforce platforms.

  • Salesforce Dreamforce conference

    Dreamforce is a annual user conference hosted by Salesforce in downtown San Francisco.


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Application development has become a major area of focus for the Salesforce platform to build efficiency, intuitiveness and mobility into apps, such as the Sales, Marketing and Service Clouds. Development also involves creating new apps that sit on top of Salesforce that can bring efficiency and automation, and reflect companies' processes. Salesforce development involves technologies, such as Heroku, Lightning and Force, to build intuitive, easy-to-use apps or make enhancements to the platform. This section is designed to help developers, admins and others new to the platform, hone their skills in Salesforce development. This section also provides Salesforce practitioners with a community of experts with which to trade ideas and best practices. Check out these Salesforce development resources for more on coding tips and best practices.

Recent Definitions

  • Salesforce DX

    Salesforce DX is a Salesforce product in the App cloud that allows users to develop and manage Salesforce apps throughout the entire platform in a more direct and efficient way.

  • Salesforce Trailhead

    Trailhead is a series of online tutorials that coach beginner and intermediate developers who need to learn how to code for the Salesforce platform.

  • Salesforce1 Platform

    Salesforce1 enables the building of applications in the Salesforce Customer Success Platform, in conjunction with the Lightning development platform. The combination also allows for third-party applications to be built on top of Salesforce apps for smartphones, tablets and wearables.


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Partners and Ecosystem

The Salesforce platform is built on partnerships with third parties, consultants and others. This section cover the extensive Salesforce community and the CRM marketplace more generally. Learn about Salesforce competitors, such as Oracle, SAP and Microsoft. Also get resources on Salesforce partners and the various applications that interact and integrate with the Salesforce platform, including apps for enterprise resource planning, human resources, enterprise content management, supply chain management and more. This topic explores third-party applications that integrate with Salesforce through APIs or third-party applications that don’t have connectors to the Salesforce platform. Find resources covering issues of data integration, user interfaces, Lightning development and more, as well as information on the prospects for building new applications and services on top of the Salesforce platform via Salesforce partners and ecosystem. This topic also explores the Salesforce marketplace more generally, including Salesforce competitors as well as third-party offerings that work with Salesforce.

Recent Definitions

  • core HR (core human resources)

    Core HR (core human resources) is an umbrella term that means the basic functions of an HR department; the basic data captured about employees; and the software used to manage basic HR processes.


    FinancialForce is a cloud applications company that makes enterprise resource planning (ERP) software for, a Platform as a Service (PaaS) offering from

  • partner relationship management (PRM)

    Partner relationship management (PRM) is a business strategy for improving communication between companies and their channel partners.


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  • risk map (risk heat map)

    A risk map, also known as a risk heat map, is a data visualization tool for communicating specific risks an organization faces. A...

  • internal audit (IA)

    An internal audit (IA) is an organizational initiative to monitor and analyze its own business operations in order to determine ...

  • pure risk (absolute risk)

    Pure risk, also called absolute risk, is a category of threat that is beyond human control and has only one possible outcome if ...


  • cloud ecosystem

    A cloud ecosystem is a complex system of interdependent components that all work together to enable cloud services.

  • cloud services

    Cloud services is an umbrella term that may refer to a variety of resources provided over the internet, or to professional ...

  • uncloud (de-cloud)

    The term uncloud describes the action or process of removing applications and data from a cloud computing platform.


  • cyberextortion

    Cyberextortion is a crime involving an attack or threat of an attack coupled with a demand for money or some other response in ...

  • Cybercrime

    Cybercrime is any criminal activity that involves a computer, networked device or a network.

  • National Security Agency (NSA)

    The National Security Agency is the official U.S. cryptologic organization of the United States Intelligence Community under the ...


  • Practice Fusion

    Practice Fusion Inc. is a San Francisco-based company that developed a free electronic health record (EHR) system available to ...

  • RHIA (Registered Health Information Administrator)

    An RHIA, or registered health information administrator, is a certified professional who oversees the creation and use of patient...

  • 21st Century Cures Act

    The 21st Century Cures Act is a wide-ranging healthcare bill that funds medical research and development, medical device ...



  • Random Access Memory (RAM)

    Random Access Memory (RAM) is the hardware in a computing device where the operating system (OS), application programs and data ...

  • floating gate transistor (FGT)

    A floating gate transistor (FGT) is a complementary metal-oxide semiconductor (CMOS) technology capable of holding an electrical ...

  • bad block

    A bad block is an area of storage media that is no longer reliable for storing and retrieving data because it has been physically...


  • hybrid hard disk drive (HDD)

    A hybrid hard disk drive is an electromechanical spinning hard disk that contains some amount of NAND Flash memory.